Marketing Executive (WhatsApp)

Creative & MarketingKolkataFull-timeMid Level (2-5 years)

About This Role:

We are looking for a skilled WhatsApp Marketing Executive to manage lead communication, run WhatsApp campaigns, and support sales through effective customer engagement. The ideal candidate should be responsive, message-savvy, and familiar with WhatsApp Business/WhatsApp API tools.

Key Responsibilities:

  • Manage WhatsApp conversations with leads, prospects, and customers.
  • Create, schedule, and optimize WhatsApp broadcast campaigns.
  • Draft promotional content, reminders, offers, and automated message flows.
  • Handle customer queries, follow-ups, and nurture leads through structured messaging.
  • Segment databases, maintain opt-in lists, and update CRM records.
  • Analyze campaign metrics (deliveries, reads, replies, conversions) and improve performance.
  • Coordinate with sales and marketing teams for smooth information flow.

Requirements:

  • 1–3 years of experience in WhatsApp marketing, digital marketing, customer communication, or inside sales.
  • Strong written communication and ability to draft clear, compelling messages.
  • Knowledge of WhatsApp Business / WhatsApp API tools (WATI, Interakt, Twilio, etc.).
  • Ability to handle multiple conversations and maintain fast response time.
  • Basic understanding of lead generation and sales funnels.
  • Good attention to detail and customer-first mindset.